aft(prenominal) losing his first gear lease on his Ben Franklin store in 1950 Sam Walton didnt give up. Instead he open(a) another Ben Franklin store. Soon his one store grew to nine stores. After the franchise owners of the Ben Franklin chain refused to let him reduce termss he and his blood brother opened their own Wal-Mart Discount city in Rogers, Arkansas. The main(prenominal) concept behind the Wal-Mart stores that made them so successful was to laissez passer a wide variety of name brand products at unusually deep discounts. These deep discounts gave them the great power to undercut rivalrys prices thus driving up sales. Over the abutting several years Wal-Mart continued to grow and expand. By 1979 they possess 276 stores throughout 11 states. Wal-Mart was well on its direction of bonnie the fastest growing to reach $1 billion in sales.
In 1983 they opened their first 3 Sams club stores. This was a venture into a different fount of the retail area. Wal-Mart was instanter taking on the declamatory eggshell cash and carry warehouses. The popular success of these stores soon gave way to the next evolution in the Wal-Mart company. In 1987 they opened their first Hyper-mart USA store. This was a combination of the grocery store and retail production store combined with other popular serve like banks, restaurants and etc.
This revolutionary store soon transformed into the now popular Wal-Mart Supercenters. Now Wal-Mart has grown to over 450,000 stores.
Wal-Mart Strengths and Weakness
The first major strength for Wal-Mart is there mass volume buying power. Because of the large take of stores Wal-Mart has it can make large quantity purchases of merchandise from manufacturers, and due to the large volume get a humiliate purchase price than other retailers. This in turn gives them the ability to sell the merchandise at a lower price than everyone else.
The second strength is also due to their large number of stores. Because Wal-Mart has such a mass number of stores they employ a large...If you want to get a full essay, order it on our website: Orderessay
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