Dr George Reeley
BUS 508 Contemporary Business
Assignment # 4
Introduction:
In todays global economy, in order to gain customers and provide relevant information, most firms rely on the earnings as their promotional implement. Firms and quite a littles use their wind vane orders to communicate with their customers. This has been an effective tool despite the risks involved. Besides using their own web sets, most firms as well depend on social networking sites like Face-book, Twitter, My-space, etc. to lodge connected with their customers. There is no doubt about the event that many firms have to deal with security breaches despite all the efforts and technical tools those firms are using to prevent internet dupery due to technological advancement. In this paper, I have selected Sony as a major corporation that markets and sells through its web site. Here, I result describe the corporations web site in four (4) areas. I will begin by looking into its product information, contact information, customization of products for customers, and customer information at buy. I will further describe the corporations internet marketing strategies and competitive advantages its web site provides.
I will also analyze the corporations seclusion and security policy and its response to security breach. Finally, I will recommend and provide rationale for two (2) methods or tools the corporation could use to ensure greater security for its customers.
Products Information:
Sony slew has tried to develop its web site to attract customers to purchase its products. The firm also provides vital information on its web site about various products and has also included the enumerate of different categories of products that the company offers. For instance, in the Product Information page, the items are segmented according to interests so that if someone enters the web site for the purpose of playing games online, he or she would enter the game...If you wish to get a full essay, order it on our website: Orderessay
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