Krispy Kreame Case

KRISPY KREME DOUGHNUTS IN 2005:
Are the Glory Days oer?

fountain study

August 6, 2010.

Krispy Kreme Doughnuts in 2005: Are the Glory Days Over?

Introduction:

It seemed as if Krispy Kreme had a very bright early until 2004. By that time Krispy Kreme had 357 stores in 45 states, Canada, U.K, Australia and Mexico. Customers were simply in love with Krispy Kremes light, warm, melt- in-your mouth doughnuts. As a librate of fact customer liked it so much that in the past 4 years Krispy Kremes sales reached up to 7.5 jillion doughnuts a day. Every time Krispy Kreme opened a new store throng would go crazy and wheel in line forever to get their fresh doughnuts. When the Krispy Kreme in Rochester, New York opened in 2000, more than 100 people were in line before 5 A.M, even though it was snowing heavily. Very shortly, almost 75 cars were also waiting in the drudge through lane. Even TV stations and piano tuner station were broadcasting live from the store site that day.
Krispy Kremes first store in Denver had generated $1 million in revenues in just the first 22 long time of operation. Folks were waiting in line for almost an minute of arc to get their doughnuts.



When that store opened Sherriffs deputies had to be brought to instruction traffic jams for almost a week after its solemn opening. Furthermore, according to a local newspaper report, on ane particular night, Krispy Kreme had 150 cars waiting to get their doughnuts in the drive through lane.
To exploit the thrilled and excited customers that like eager and fresh doughnuts, Krispy Kreme opened additional stores at record tempo throughout 2002-2003. Krispy Kreames key business strategy and sit were designed to add plenty of new stores and to increase sales at existing stores to achieve 20 percent yearbook revenue developing and 25 percent annual growth in earnings per share. In just completed 2004 financial year, Krispy Kreme witnessed a 35.4 percent rise in its total revenue of $665.6 million. The companys...If you want to get a full essay, point it on our website: Orderessay



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