I found it interesting that Viacom has purchased so umpteen businesses that it became withal big to maintain strategy for all subsidiaries. whatsoever parts of the company were growing quickly while others were losing money. I also found it interesting the amount of changes experienced in the industry from deregulation to emerging technologies.
Viacoms strategic thin is to maintain its status as a viable foe to the Cable TV and Broadcast Network and to competitors from emerging markets.
Strengths
A great resource for Viacom is their broad demographic customer foot and their capability to bring them entertainment. Viacom achieves this via license ownership, innovative programs, acquisition of businesses, piano tuner, and movies. The networks owned by Viacom, such as MTV, Nickelodeon, and Lifetime, are able to earn programs demanded and have instant appeal to their audiences. These resources allow Viacom to target or so every age group on more continents. Advertisers idler rely on these networks to reach their target audience. Ownership of programming, radio and movies opens Viacom to revenue streams from the different industries their businesses are involved.
Weaknesses
The resources of Viacom have come at a high cost.
This leads to high debt load and lower internet margins. The corporation has been unable to leverage competencies across subsidiaries. This was attempted by acquiring Blockbuster and Paramount. Viacoms inability to create synergy between the companies resulted in Blockbuster being sold off.
focussing seems to have always been strength to Viacom but now it is a liability. The majority owner and mastermind behind the company Sumner M. Redstone, is too frugal. He attempts to achieve a low cost organise yet demands a localization strategy in many markets. He seems willing to fire any CEO who does not fulfill this mission, making management unstable. This may be what horse barn the company from entering emerging markets. A...If you want to get a full essay, order it on our website: Orderessay
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