New Era Of Adverstising: Ambient Marketing

bare-ass Era of Adverstising: close Marketing
Saša Petrovi?
Proffesor Jennifer Matic
Marketing
February 5, 2011

New Era of Adverstising: Ambient Marketing
Introduction
From the moment when we open their eyes in the morning until they go to sleep, people are exposed to advertisements and messages in the media that are trying to convince them to buy. The importance of advertizement products has incessantly occupied an important place in marketing a specific product to a specific market. But to take todays c erstpt of ambient advertising we need to understand when and how it started. Ambient marketing dates back in the primitive forms of outdoor advertising in Europe.
The first of those were state and royal decrees that have emerged in the scrap half of the 12th century, promotional handbills in the second half of 15th century and advertising posters in the bran-new-fangled 17th century. From then until today, the concept of outdoor advertising remained the same. Methods and tools that were once used are different from those used today, but again, the spirit remains the same; inform or intrigue the expanding build of people. The invention of the printing machine marked a new era of advertising. After that comes as a new receiving set format that will be used in advertising for many years.



With the arrival of television, advertisers are able to reach charge more people.
Evolution in marketing is considered during the forties and fifties when it was enough for advertisers to lease space on national television. During these years, buyers were strained to one way communication where it was not the buyer who indomitable but the producer on what brand was to be bought. oer the years this philosophy has changed and is now creating the purchasing habits and manufacturers to adapt with customers wants and needs. In the past, marketers are targeted to a wide mass such as the middle class but today cannot be generalized. inside these separates that we call the middle class there is a group mix...If you want to get a full essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .