MARKUS GIESLER*
How do markets change? Findings from a 7-year longitudinal processual investigation of stirsumer performances in the fight on music downloading suggest that markets in the cultural seminal sphere (those organizing the exchange of intellectual goods such as music, movies, softw ar, and the indite word) evolve by dint of lay outs of perpetual structural instability. Each stage addresses an enduring cultural tension between countervailing utilitarian and possessive ideals. Grounded in anthropology and consumer behavior, I illustrate this historical dynamic through the process of marketplace drama, a fourfold sequence of performed con?ict among opposing groups of consumers and producers. Implications for theorizing on market system dynamics and the intake of performance are offered.
What record companies dont genuinely understand is that [music downloading] is just one illustration of the growing frustration everyplace how much the record companies control what music mickle get to hear, over how the air waves, record labels and record stores, which are now all part of this system that recording companies father pretty much succeeded in establishing, are becoming more and more dominated by musical products to the detriment of touchable music.
why should the record company have such control over how he, the music lover, wants to experience the music? From the point of view of the real music lover, whats currently going on pot only be viewed as an exciting new education in the history of music. And, fortunately for him, there does not see to be anything the old record companies can do approximately preventing this evolution from happening. (Prince 2001; spelled-out version)
*Markus Giesler is assistant professor of marketing at York Universitys Schulich School of Business, 4700 Keele St., Toronto, ON, Canada M3J1P3 (myself@markus-giesler.com). This dissertation article parallels the authors pilgrimage from music...If you want to get a full essay, order it on our website: Orderessay
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