What China's First Financial Daily Can Learn From

What Chinas outset Financial quotidian bottom of the inning learn from
The mole bridle-path Journal

CONTENT
1. Introduction- 1 -
2. The master(prenominal) features of The Wall thoroughfare Journal- 1 -
(1) The edition and layout blueprint- 2 -
(2) The studyers and advertisement- 2 -
(3) Writing path- 3 -
3. The main features of the Chinas First Financial day by day- 3 -
(1) The layout and edition design- 4 -
(2) The readership and writing style- 4 -
(3) Some existing problems- 5 -
4. Experiences of The Wall route Journal can be learned by The First Financial Daily- 5 -
(1) Widening reporting reach- 5 -
(2) Expanding readership- 6 -
(3) Simplify complex fiscal nurture- 6 -
(4) Training personnel- 7 -
5. Conclusion- 7 -
Bibliography- 9 -

1. Introduction

People always feel uninterested to read monetary news, especially for those who are not financial professionals. For a publisher, how to run a popular and successful financial paper is extremely hard. The Wall Street Journal, an American English-language international casual newspaper, can be called one of the most prosperous financial papers in the world. It has a long history and many an(prenominal) a(prenominal) great features.



Chinas First Financial Daily which was established in 2004 is the first national comprehensive financial daily in China (ANON, 2005). It probably can be called a milestone in the history of Chinese newspapers. As it is a young paper, there are still many experiences for it to learn. This essay will give a brief incoming and comparison of these two newspapers and analyse what useful experiences which the Chinas First Financial Daily can learn from The Wall Street Journal.

2. The main features of The Wall Street Journal

The Wall Street Journal, the most influential American business-oriented paper, started publication in 1889 by Charles Dow and Edward Jones who founded the Dow Jones & Company in 1882 (PAN, 2005). Because of a long history, the Wall Street Journal has some...If you want to get a full essay, aim it on our website: Orderessay



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