1. INTRODUCTION………………………………………………….….2
2. MAIN BODY……………………………………………………….….2
2.1. PESTEL ANALYSIS………………………………………………..2
I. PoliticalII. economical…………………………………………………..2
III. Social………………………………………………………………....3
IV. Technological………………………………………………………...3
V. Environmental……………………………………………………..…3
VI. Legal………………………………………………………………….4
2.2. PORTERS FIVE FORCES ANALYSIS…………………………4
I. Buyers/customers power…………………………………..………..4
II. Suppliers power…………………………………………………..…4
III. Threat of succor products…………………………………..….4
IV. Threat of new entrants…………………………………...………..4
V. Rivalry among competitors………………………………4
2.3. Mercedes- Bendz stratagy anaysis…………………………………5
List of references…………………………………………………………9
1. INTRODUCTION
In this pee the following compendium will be made. Pestle Analysis, it gives the possibility to study the company and to define what position in the commercialize it occupies.
External and internal factors will be studied, it will financial aid us to draw certain conclusions and to look, how the company behaves in miscellaneous situations. As will be considered Porters 5 forces summary, in which 5 points will be considered. That will benefactor to reveal influence of each factor on the company. what is more company Mersedes will be analyzed . At analysis of internal and external factors, strategy company, it will allow us to draw a certain conclusion and to find pop out how much steadily the company exists in the market.
2. MAIN BODY
2.1 PESTEL ANALYSIS
The Pestel analysis is the tool intended for revealing political, economic, social and technological aspects of an purlieu which can affect on companys strategy.
It is considered to be the purpose of its research revealing of tendencies in technological organic evolution which are the reasons of changes and market losses, and also occurrences of new products.( Popov C.A., 2005).
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