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IMAX Source : Richard Ivey School Case Imax larger than life 909M19 QUESTIONS I. Industry analysis a. Define the attention in which IMAX is operating. b. Use Porters 5 forces manakin to analyze the industry. c. Do you discern any macro-environmental trends (general environment) that positively or negatively might influence IMAXs position/dodge? II. Competitive Dynamics a. Analyze what kind of resources and capabilities IMAX possess. b. How outhouse IMAX removes use of them? Termed differently, how can these resources and capabilities support business and company strategies? c. What changes do you suggest to make in the strategy? See also below IMAXs challenges THE CASE cork watched a race car going at more than 100 miles per hour crash into a cover barrier. Bob ducked to escape the debris that appeared to be flying genuine to him. For next half an hour, Bob experienced in collar dimensions and on al larger-than-life scale crashing cars, dizzying turns and screaming fans. Bob had just witnessed a screening of the IMAX Movie Nascar. Gelfond and Wechskler had bought IMAX from the original owners in 1994 for USD 80 million.

They took it public the same year to raise superior to fund IMAXs fruit. Since then, the years for IMAXs investors had been like a roller coaster: high peaks when movies got commercial acclaim and scary drops when analysts questioned when a niche fraud as IMAX would achieve consistent growth or even survive. The success of Nascar was evidence that the managements effort to reach a new audience - separate from those that typically attracted to IMAXs educational documentaries- might work. By energy IMAX in this direction, IMAXs management hoped for faster growth and higher(prenominal) margins. Despite this success, IMAX faced challenges: Could IMAX thrive as niche player in the large format films and systems? Is increasing the number... If you want to uprise a full essay, order it on our website: Orderessay

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