The History of Haagen Dazs

The history Reuben Mattus, a young entrepreneur with a passion for tint and a vision for creating the finest field glass cream, worked in his mothers tripe cream business selling fruit spyglass and ice cream pops from a horse drawn wagon in the bustling streets of the Bronx, New York. To produce the finest ice cream available, he insisted on using only the finest, purest ingredients. The family business prospered through divulge the 1930s, 40s and 50s. By 1960, Mr. Mattus, supported by his wife Rose, immovable to form a new company dedicated to his ice cream vision. He cal take his new brand Häagen-Dazs, to stupefy an aura of the old-world traditions and craftsmanship to which he remained dedicated. Häagen-Dazs started out with only three flavors: vanilla, chocolate and coffee. But Mr. Mattus passion for tint soon took him to the four corners of the globe. His unique ice cream recipes include dark chocolate from Belgium and hand picked vanilla beans from Madagascar, creating distinctive and balmy taste experiences. The Häagen-Dazs brand quickly developed a loyal following. Its early success was created by word of address and praise. Without the benefit of advertising the story of an incredibly rich and chromatic confection spread rapidly.

At first, it was only available at gourmet shops in New York City, but soon dispersion expanded throughout the east coast of the U.S., and by 1973 Häagen-Dazs® products were enjoyed by discerning customers throughout the United States. Then in 1976, Mr. Mattus daughter Doris opened the first Häagen-Dazs® shop. It was an immediate success, and its popularity led to a rapid expansion of Häagen-Dazs shops across the country. In 1983 Mr. Mattus agreed to sell Häagen-Dazs to The Pillsbury Company, which remained committed to the tradition of topping quality and innovation on which Häagen-Dazs was founded. Since then, it has become a global phenomenon, available in 50 countries. But the corresponding careful attention to quality that Reuben... If you want to get a full essay, order it on our website: Orderessay

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