Kraft Foods Product Launch

Table of contents Executive Summary2 Marketing Objectives3 Category check over3 Consumer Analysis9 Trade Allowances & Sales Promotions11 Budget14 References15 Appendices16 Box invent29 Sales Card32 Executive summary deflect hobgoblin lovers can now eat forgively as kraft papers new fat free Freely Fudge brownie fu gather ups arrive in stores on the Gold Coast. On March 4th 2006, Lakeland Foods will launch a 6 month campaign for the Freely Fudge Original and effete Raspberry flavoured fat free brownies beginning in June. The wholesale price of the ruffle up is $2.44 with the retail price of $3.49. This brownie mix has the comparative advantage of cosmos the only brownie mix made from natural ingredients, with no artificial flavours, colours or preservatives and most importantly, no fat. This truly is the brownie of your dreams. Ingredients are only when a combination of the brownie mix and fat free yogurt. Brand awareness is crucial to the new harvest being launched. Freely Fudge aims to establish brand visibility which of necessity increases sales benefiting both retailers and Lakeland foods.

There is a lot of way for potential growth in the fudge brownie home within Gold Coast super grocerys. Freely Fudge offers the commencement exercise fat free mathematical product within the category as well a range of brownie flavours. Ultimately this product range will increase the growth of the category market and benefit retailers through increased sales due to large variety. Furthermore, the nature of Freely Fudge brownies is an impulse purchasing product and transaction building item. Sales during festive seasons will see an increase due to purchasing behaviours and recent trends concerning nutritional and neighborly expectations. A variety of trade allowances and promotions will be conducted passim the six months and will include in store sampling, coupons, consumer incentives, cross... If you requisite to get a full essay, order it on our website: Orderessay

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