Case Analysis Accor 2007

Introduction The current paper presents the structure, strategy and values according to which Accor has been found upon and tries to find answers to one challenging question about the skill of Motel 6: where should Motel 6 fit into Accors organization structure? direct in nearly 100 countries, Accor is the European leader in hotels and global leader in corporate services. The Paris establish company, one of the worlds largest conglomerates, consists of hotels, restaurants, get going agencies, car rental companies, and restaurant voucher firms. Since its foundation in 1967, Accor has grown nearly twenty dollar bill percent annually. The mastery of the company has been due to the vision of its co-founders, capital of Minnesota Dubrule and Gérard Pélisson. Back in he 1960s the travel industry in France was growing and there was a see need for an increase in lodging facilities. While nearly of the developments in the industry were concentrated only in major urban areas such as Paris, Paul Dubrule decided to do something different.

Noting the success of American lodging properties that were located in suburban areas and along major highways, Dubrule and Pélisson, who were both working in the computer business and living in the United States at that time, opened their first American-style Novotel hotel outside of Lille in northern France. The success of this 60-room hotel allowed them to continue and exploit the European highway marketplace, expanding to airports and popular holiday sites at seaside and in the mountains. This was only the beginning of what would perplex one of the largest hotel/hospitality companies in the world ? Accor group has at present over 3,800 hotels and 475,000 rooms in 90 countries and gathers the sideline brands Sofitel, Novotel, Mercure, Suitehotel, Ibis, Etap Hotel and Formule 1. It was in July 1990 that Accor purchased the American motel chain, Motel 6. Successful integration of the new encyclopedism became a challenging issue for Accor. The Accor... If you want to get a full essay, order it on our website: Orderessay

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