Thursday, December 13, 2012

Broadway Cafe Overview

Cynthia J Cunningham IFSM300 Application Exercise 1 Broadway Café is a family owned deep brown shop that is location in Atlanta, Georgia. The coffee shop specializes in coffees, teas, homemade sandwiches, and a full service bakery. The conjunctions business has been declining over the years due to increased rival in the area and the lack of utilizing technology in prepare to maintain vital information that is haveed to operate the business. Also, employees subscribe to heard rumors that Starbucks, a nationally well known company is moving in a few blocks down. In piece for the business to start gaining profits and effectively compete with Starbucks, it depart affect to gain a competitive advantage by dint of technology. The first step in striving to improve the coffee shop and create a competitive advantage is to purchase a computer and install some form of meshwork hookup. Once this has been completed, the store needs to research the competition by means of environment scanning. This process allows the coffee shop to analyze events and trends in their area that are external to their organization. One of the sites they will need to thoroughly research is Starbucks since this is the company that will be straightway affecting their business in the foreseeable future.
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Doing this research up front will allow the coffee shop to stand up Michael Porters Five Forces Model to establish a competitive plan. Since Broadway Cafés business has been declining over the past quintuple years and the threat of Starbucks moving down the block, the companys buyer power is high for customers. To reduce this power, Broadway will need to make themselves more appealing to customers so that they buy from them instead of Starbucks. One way they can accomplish this is by creating a customer loyalty course of instruction. The café can create a program in their computer that stores customer information such as their name, address and what they regularly purchase so that Broadway can support to mail coupons for... If you want to get a full essay, outrank it on our website: Orderessay

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