Tourism Marketing

MP A R Munich Personal RePEc Archive tourism Marketing: A Service Marketing perspective Kannan, Srinivasan AMCHSS 2009 Online at http://mpra.ub.uni-muenchen.de/14031/ MPRA Paper no(prenominal) 14031, posted 12. March 2009 / 10:31 Tourism Marketing A Service Marketing perspective Kannan Srinivasan Abstract Tourism is a run sector which earns a substantial contrasted exchange to create countries. In India, Kerala is one of the important destination for the international tourers with its grotesque nature beauty with backwaters, mountains and beaches. To make the touristry a undischarged success one has to take advantage of the modern technology to full extent. Present paper is an attempt to market tourism by adapting the service marketing approach for achieving great success. Kerala wins outstrip state demonstrate for tourism Kerala has won the best state appoint for tourism instituted by Union Government of India. It won sevener of 2004 years awards. It received the best eco-friendly project award for the Thenmala project, the best wildlife sanctuary award for Periyar wildlife sanctuary, for innovative use of IT in tourism. The foreign exchange earnings from tourism during the year 2000 were estimated at active Rs.

14,4080 Millions with an estimated direct employment of about 15 million, which is about 2.4% of the total labour force of the country. Tourism is the third largest foreign exchange earner for India. The International tourist traffic in the country is estimated to be 2.64 million during the year 2000. According to the valet de chambre Tourism Organisation (WTO), Indias share in world tourism arrivals is only 0.38%, accounting for 0.62% of the world tourist receipts. This indicates that much of the tourist potential is yet to be tapped. Tourism has emerged as an patience next in importance only to Information engineering science industry in the Services sector. By 2005, the contribution of Tourism to the world economy will be doubled. Kerala The monsoon season is visually... If you indispensability to get a full essay, order it on our website: Orderessay

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