Strategic Management

Executive Summary The company under study is the FMCG behemoth Hindustan prise Limited (HLL). A partially owned subsidiary of Unilever, HLL was curing up in India in 1931. Today it has gained the status of the biggest FMCG impostor in the country. With a wide product base and a mass market focus, HLL touches the lives of people all over India. In the 70-odd years that HLL has been in India, it has adopted several different strategies to lever get on with its strengths and gain the success it currently enjoys. Backed by a very able management team and the support of its grow company, it has achieved enormous success that few other companies its size and age have managed in India. However, the recent years have seen some challengers to HLLs previously undisputed status. The market is saturated and gross sales have stagnated. HLL has responded to this challenge by studying its shortcomings, identifying failing strategies, and adopting saucy and innovative methods to re-gain market share. Some of the strategies it has adopted are contemptible to the low margin mass market, pruning its cross out portfolio, and strengthening its distribution interlock. One of the key strategies is miscue in target segment to the relatively unexplored coarse markets.

While most MNCs wrote off this segment as vexed to reach and unprofitable, HLL learned from success stories such as that of Nirma and Cavin billing and used it scale up on core competencies to visualize and succeed in the market. HLLs growth has been both entire and inorganic. Acquisitions like that of TOMCO (Tata Oil Mills Company) and mergers like Lakme Lever moderate were well thought out with clear targets in mind. Strategies such as these have been responsible for the extensive distribution network that HLL has today. It has strong and well differentiated chumps with leading share positions, and its brand portfolio includes both global Unilever brands and local brands. Consumer understanding and systems for building consumer insight... If you fate to get a full essay, order it on our website: Orderessay

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