Jetblue

9-609-046 REV: APRIL 1, 2010 ROBERT S. HUCKMAN GARY P. PISANO JetBlue Airways: Managing Growth It was May 11, 2007, and David Barger finally had a moment to fill up in the view from his office window at JetBlue Airways downhearted corporate headquarters in Forest Hills, New York. slight than 24 hours earlier, Barger, previously president and COO of JetBlue, was named the airlines CEO. JetBlues board promoted Barger to the CEO role in the invoke of a highly publicized operational crisis in February that guide to the cancellation of over 1,100 JetBlue flights and adversely affected the travel plans of thousands of passengers. Though legion(predicate) interviews and meetings during the past day allowed Barger to outline his mint for the airline, he agnize that he needed to move quickly in implementing that vision to maintain the confidence of customers, employees, and shareholders. Just a few miles impertinent Bargers window was John Fitzgerald Kennedy (JFK) Airport, where JetBlue began operations as a low-cost carrier (LCC) in 2000 and, by the beginning of 2007, held a 30% share of domestic departures.

Looking beyond the complex body part site for JetBlues new Terminal 5â€"an $800 million state-of-the-art facility that was scheduled to open in the magnetic inclination of 2008 and would offer 26 gates and a wide rank of passenger amenitiesâ€"Barger noticed one JetBlue plane, a 100-seat Embraer xcl (E190), taking off. Immediately following it was an other(a) JetBlue plane, a 150-seat Airbus 320 (A320). swathe up some email responses, Barger was pleased to see other JetBlue planesâ€"some E190s and some A320sâ€"take to the air over the coterminous fifteen minutes. He could not help but take account this setting as an appropriate backdrop for some particular short-term decisions that the airline needed to make. In late 2005, JetBlue added the E190 to its fleet, which was because composed exclusively of 85 A320s. This decision was a break dance with the traditional practice of many LCCs of limiting their fleets to one oddball of... If you want to get a full essay, order it on our website: Orderessay

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