International Marketing

TABLE OF CONTENTS 1. Introduction4 2. Country and Market abridgment5 2.1 ethnical compendium5 2.2 Geography5 2.3 Economic Analysis7 2.4 GDP7 2.5 Income and uptake9 2.6 Labour Force Employment and Unemployment Ratio9 2.7 Import Figures11 2.8 irrelevant Direct Investments12 2.9 Market Analysis Leather Goods12 2.10 Canada Australia Leather Imports14 3. Analysis for Ugg 197415 3.1 Product16 3.2 Place16 3.3 Price17 3.4 Promotion17 4. Entry Analysis and Mode for Ugg 197418 5. Conclusion20 References21 APPENDIX I22 Hofstedes five heathenish Dimensions22 APPENDIX II23 ASSUMPTION MADE FOR THIS ASSINGMENT For the purpose of this concession I have taken up this hypothetical troupe and noticed it after the world famous Australian sheepskin harvest Ugg. Since Ugg is one of those products which make Australia proud of itself and doing an designation on trade Ugg products would be a good idea. Ugg is echtly the common concern given to the boots made out of sheepskin, but for the purpose of assignment we have assumed that this hypothetical company Ugg Since 1974 manufactures different products the likes of belt, luggage etc from sheepskin and sells it under the same brand name.

An actual company set up in Queensland under the name Ugg Since 1974 does exist where I have picked up bits and pieces from their website but boilersuit I have assumed the company as manufacturing overall leather products. Canada Next Stop for Ugg Since 1974 Executive Summary Ugg Since 1974 well know for its sheepskin, Australian made Ugg fashionable leather accessories and footwear has determined to expand its horizon by entering a immaterial country. Ugg 1974 has done well in its domestic market, but ascribable to increased competition and fake, cheap leather entrants it wants to explore other greener pastures to sustain the competition and increase overall sales of the company. The scotch slump of 2009 has drawn many... If you want to get a affluent essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.