Harley Case Analysis

As one Harley rider puts it, It is one thing to take up people buy your products. Its another for them to tattoo your name on their bodies. Harley-Davidson is the only major US maker of motorcycles and the nations #1 seller of heavyweight motorcycles. Harley-Davidson has developed an experience when a client purchases a bike. Experience selling is dependent upon the social and psychological identity and aspirations of the customer. Riders flock to annual company-sponsored rallies by the tens of thousands. Owners and wannabes buy Harley-labeled habiliment and other official gear from an 800-page catalog of parts, accessories and merchandise. The most patriotic demonstrate their allegiance by tattooing the brand name on their bodies. Harley has directed a ten-year roadmap for the future development of the company. A strategical path has been implemented to have unit sales development of 7 to 9 percent annual and annual earning proceeds and have set forth ambitious sales name and addresss. Harley has both core principles, which embody the strategy- growing value and strengthening the brand. on that point are two important ideas to be noted here, as representing the goal of the brand relationship strategy: customization and differentiation.

The main goal is to convince the final consumer that the product he will be using, the software itself, is not only created to suit his best demand (customized), besides it is created by the very customer himself. In this sense, about similar to the Harley Owners Group, albeit of a somewhat different nature, the team of programmers organizes think session and brainstorming groups in which the members of the final consumer firms get unitedly with the programmers and customize the software application to fit the exact necessitate of the company. It may seem like the usual business meeting, but there are several rules to be followed. In look at the future for Harley, the question of future success is macrocosm considered. Harleys median buyer age is 46,... If you want to get a full essay, order it on our website: Orderessay

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