Russian Media As A Conveyer Ideology And A Tool Of Hegemony.

Russian Media as a conveyer ideology and a tool of hegemonySince the disintegration of the Soviet coalition , news regarding Russia s sparing and political state has been spread abroad to other countries through and through the work of the media . The ideas represented in the Russian media have been obligated for the lore that the acquisition of material goods is not only plummy but indispensable to life and normality . The influence of the media baron be considered hegemony which is represented by the control of nonpareil comp whatever (the media ) over a larger population (the Russians . This control manifests itself in the perceptions of prosperity that are held by many Russians , largely because of the glamourization of Western culture as presented in the media . Because of the influence that this perception has had over the lives of many Russians , it is often thought on the one hand that all Russians currently live their lives in crushed poverty . Because many cannot currently afford the expensive things they catch out Westerners enjoying , they consider themselves as living at a petty(a) standard , and this perception is also passed on to the West . On the other hand , it is also believed in some circles that the parade that can be seen in the major Russian cities of capital of the Russian Federation and St . Petersburg is an accurate measure of how all Russians live . This too has cauline from the above-mentioned media hegemony and the perception of material wealth that is passed on to the in the public eye(predicate) as normal The media has , therefore , been responsible for bombarding consumers with such views that publicise wealth and materialism as being indispensable to any successful economic society and this has led to inaccurate perceptions of the Russian economic situationDuring the Soviet Union era , Communist ideology acted as a barrier to the entrance of Western ideas and views into the minds of the Russian public .

However , with the fall of Communism and the deregulation of the media , an ideological hegemony began to arise . This hegemony has been fueled by the media . As a prove , Western ideas of capitalism and materialism began to mingle freely with Russian socio-economic ideology This ideological change is evident in the status of Yegor Gaidar Acting Prime Minister of Russia following the Soviet Union s collapse He said , Our main goal [is] the verbal expression in our country of a stable and , at the similar succession , dynamic and prosperous Western-type society (Diligensky Chugrov , 2000 ,. 14 . This smell was made public to the Russians through the media . Gaidar continued to explain that the main difference between the Russian and the Western civilizations at the time was the development of a market economy and the right of citizens to deliver property . At such a crucial stage of change , this ideology held by the leader also ready its way into the minds of the Russians via the media . Because of this , more and more Russians began to strive for the material possessions peculiar(prenominal) of the typical Western society (Diligensky Chugrov , 2000It is by...If you want to get a full essay, order it on our website: Orderessay

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