Dessert Study McDonalds Objective To break an in-depth understanding of the consumer in the dessert category formulate of Action Visit the following outlets/ handcarts/ kiosks: Baskin Robbins Gelato McDonalds Nirulas Gyanis CCDs: coffee Joints South: Green Park, NFC, Ansal post (5) North: Rohini Unitech, Kamla Nagar East: CBD, Pacific West: Rajouri/ Punjabi bagh, Janakpuri Central : CP Gurgaon: Ambience Personal Details Name Age Education Occupation periodic Income Owner of Mobile Phone (Check Pre-Paid/ Post-Paid) Owner of a vehicle (Check Two wheelers/.Three wheelers) cover up (Locality) Brand Preference Are you fond of flowing ice creams? What is your favored ice-cream? (Probe for flavor as well) Where do you generally go and take in the same? What kind of a place is it? (Check for Kiosk, Dine in, slip by Carts, Outlets) How often in a week do you eat one? What time in the day usually do you end up eating one? How much do you end up spending on the same? Behaviour When was the pull round time you had an ice-cream? What was the occasion? Were you eating out? Did you have a craving? Did you see a communication that led you to get one for yourself? Were you just passing by an outlet? Was on that point a party you ordered for? Other reasons Who were you with?
Friends Family GF/BF Who decided where to go? Friends Family GF/BF You All together after a dicussion What do you reckon affected the decision the most? Convenience Format Pricing Range of flavors for everyone Crowd at the outlet Brand Favorite flavor Last visit satisfaction Any other If you indirect request to get a full essay, order it on our website:
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