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Anti Smoking Communication Intervention StrategyThesis StatementMost of the addicted smokers drive vesture of sess in their adolescent age and are unable to get rid of it thereafter . The most all important(predicate) motivator behind tendency to smoke are non-white , inviting and attractive(a) advertisements of baccy products that incite youngsters and lure them in the habit of smoking . In view of impact of communication runnel anti smoking activists and groups harbour decided to launch rejoinder information scats to educate youngsters on dangers of smoking and help them get word and appreciate the negative aspects of smokingIntroductionSurveys and research studies over past some(prenominal) decades seduce shown that more than 80 percent of addicted smokers find out the habit in their adolescent age and on norm over 2000 adolescent get addicted to smoking every day (Smith and Sttuts , 2006 . Smoking presents enormous health risks posed such(prenominal) as lung problems and cancer . Further to it , the problem is complicated with smokers who have been addict to smoking since their youth as the longer the dependency , the more difficult it is to create the cessation (Smith and Sttuts , 2006 . Therefore anti-smoking strategists have always considered it more prudent to engineer youngsters and adolescents in anti-smoking reason and reduce the smoking initiation among them .

Inducing youths and adolescents to quit smoking is easier beca spend a significantly large number of them have been introduced to smoking very lately and an overtake majority of them - more than 90 percent , express their wish to quit smoking when sure of its latent and manifest dangersCommunication and intervention strategyResearchers involved in the anti-smoking campaign have almost unanimously agreed on the overwhelming role that media plays in attracting teenagers towards smoking (Beltramini and Bridge , 2001 Tobacco advertisements and promotional programs relate very easily with adolescents preferences in fact , a substantial body of literature on the subject is of sign opinion that tobacco industry launches various colorful , attractive and enticing advertising and promotional campaign that specifically target youngsters (Smith and Sttuts , 2006 . Therefore in to give rise a really impelling communication intervention strategy , it is very helpful to guinea pig the approaches taken by tobacco industry and then develop a counter strategy that speaks in the same verbiage of the advertisers , but to a different tune and meaningThere are a number of theories in mass communication field that suggest a direct people centric approach , especially when the target audience is sufficiently large , and the issue is colligate to the cause of public reform and social health (Rice and Atkins . procedure of media tools has more appeals for anti-tobacco campaigners as youngsters relate easily to the media tools that they are intimately familiar with . The success of a media campaign among youngsters is already show by Klien Havens and Carlson (2001 , through their cessation campaign that involved use of telephone surveys and advertisements that aimed to dispel the misleading messages sent by tobacco strategy . The success of the cessation campaign was evident when a majority of adolescents expressed their eagerness to...If you want to get a full essay, order it on our website: Orderessay

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