Marketing Plan: Johnson & Johnson

Marketing Plan: J & planetary adenosine monophosphateere; J DiaperOrganizational OverviewBackground on Johnson & adenylic acid; JohnsonIn 1886, Robert Johnson joined his two brothers, crowd together and Edward Johnson and went into business in 1886 in sassy Brunswick, in the altogether jersey with 14 employees. They incorporated as Johnson & adenine; Johnson (JNJ) in 1887. superstar of JNJ?s most affectionate known products was Johnson?s screw up Powder, which was originally to sooth skin veneration in 1890. This led to a line of baby products with the mint slogan, ?Best for your baby, best for you.? rough of JNJ?s most healthful up known products are Band-aid, Tylenol and the antipsychotic drug, Haldol. JNJ has been a in public traded policy-making party on the brisk York Stock Exchange since 1944. The alliance?s ticker is JNJ. They louse up 72 consecutive age of increased sales and 44 consecutive years of dividend increases. part of JNJ?s success is contributed to their base and continued development of newfangled products. Mission StatementJNJ does not amaze a simple the boot statement but a one page entry titled, ?Our Credo.? The beginning paragraph of ?Our Credo,? is as follows:We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of in high spirits quality. We must constantly canvass to reduce our costs in order to maintain commonsensical prices.

Customers orders must be serviced directly and accurately. Our suppliers and distributors must have an run a risk to make a fine profit. Geographic LocationCurrently JNJ is parent to 230 companies passim the world, all of which currently and historically market health zip products. The principal office is turn up in New Brunswick, New Jersey and employs 116,000 employees in 57 countries worldwide. Product MixThe business segments of Johnson & Johnson include consumer, medical devices and diagnostics, and... If you involve to get a overnice essay, order it on our website: Orderessay

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