None Provided3 Globalization of Marketing. ?Our age is driven by the rural of Technology {whose} supreme law?is convergence, the tendency for everything to become to a greater extent like everything else.? Daniel J. Boorstin. After reading the assign articles, I realize that nowadays a lot of changes betide because of companies? tendency to globalize. festering opportunities of e-business and other Internet activities allow companies to localize not altogether on domestic or home(a) markets, but similarly on diverse global markets. That is wherefore the process of globalisation requires detailed research and analysis. Theodore Levitt, the author of the startle article ?The globalization of markets?, tries to perform that research and analysis screening how the modernity exert influences most countries and how sophisticated new technologies instill further education of the global marketing. He also explains the consideration ? standardization, which is based on standardization of prod...If you want to get a full essay, mark it on our website: OrderEssay.net
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