Marketing Research (exam)

NameUniversityCourseTutorDateMarketing Research (ExamQuestion 1 (7 pointsindustrial Health Technologies , Ltd (IHT , located on the eastern sea-coast is a manufacturer of industrial inhalators . The Research and school (R D ) department recently figed a arche graphic symbol inhalator for the asbestos-abatement industry that is stamp battery powered and would lucubrate the operate life of current illustrations from 8 to 30 hours without recharging . A connatural model introduced by Deep Mine base hit implement (DMSA ) four months earlier was marginally successful . up to now , both(prenominal) IHT s and DMSA s models suffered from a good disfigure . It was found that use of the gas helmets without recharging for 30 hours required 18 hours of recharging to return the batteries to a state of in advance(p) film N otwithstanding this technical flaw , IHT s management group , headed by Chuck Montford , was excited about R D s efforts . Carl Corydon , IHT s marketing manager , and Chuck had decided to do a sample survey to A haphazard of ascorbic acid asbestos-abatement firms was to be chosen from a disceptation of East Coast federally licensed asbestos-abatement firms . Mail questionnaires were designed to insure respondents attitudes and opinions towards this new respirator (2 pts (a ) Identify the underlying doubt object glass (s ) in this oneThe enquiry objective in this font is setting out to dullard customers reactions in relation to the capability of the new battery . The industrial Health Technologies Ltd (IHT ) team would like to instal how consumers perceived the model respirator which although which set up stay 30 hrs without recharging , requires an redundant 18 hours of recharging so that the full state of battery charge atomic number 50 be returned and maintaine dThe other objective relates to the technica! l flaw that the respirator posses basing on the customers opinions and attitude . The technical flaw that is experienced by this prototype respiratory pull is that it cannot charge for a shorter metre despite its long duration in sustaining the amount of battery charge that it has .

The Research and reading department at Industrial Health Technologies , Ltd has therefore embarked on a mission to establish the reasons behind this technological flaw carrying out a sample survey that pass on be able to establish why this prototype respiratory takes a lot of time term charging . Therefore the objectives argon conceived with an purport of satisfying a take up in the geological formation . How specific ,measurable , realiable , achievable and timebound objectives are determine whether the research will achieve their goals and obtain valid results (2 pts (b ) What type of research design is being employThe research design which is used in the case above is an experiment carried out by performing a sample survey to A random of a 100 aspects - abatement firms . This was to be selected from a list of aspects- abatement firms that are federally licensed from East Coast . In admission mail questionnaires will also be distributed to various peck so that their opinions about the device can be found . This therefore makes it a quantitative research that applies the use of questionnaires in...If you compliments to get a full essay, prescribe it on our website: OrderEssay.net

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