Business Strategy Of Tapal

TABLE OF CONTENTS 1.TEA manufacturing1 1.1 BACKGROUND1 1.1.1 PRODUCTION1 1.1.2 TRADE IN TEA2 1.2 TEA diligence OF PAKISTAN2 1.2.1 PRICES4 1.3 PEST ANALYSIS7 1.3.1 semipolitical FACTOR7 1.3.2 ECONOMIC FACTOR7 1.3.3 SOCIAL FACTOR8 1.3.4 proficient FACTOR8 1.4 PORTERS louver FORCES ANALYSIS9 1.4.1 POWER OF BUYERS9 1.4.2 POWER OF SUPPLIERS9 1.4.3 holy terror OF SUBSTITUTES9 1.4.4 THREAT OF untried ENTRANTS9 1.4.5 COMPETITIVE RIVALRY9 1.5 MAJOR PLAYERS IN THE INDUSTRY11 2. TAPAL12 2.1 TAPAL markingS12 2.1 TAPAL nockS12 2.2 A COMMITMENT TO look13 2.3 TAPALS QUALITY form _or_ system of government13 2.4 LEADERS IN INNOVATION14 2.5 publicity: PIONEERS OF well-off PACKAGING14 2.6 SWOT ANALYSIS15 2.6.1 Strengths15 2.6.2 Weaknesses15 2.6.3 Opportunities15 2.6.4 Threats15 3. BRAND ANALYSIS16 3.1 BRAND reputation16 3.2 BRAND ELEMENTS OF TAPAL16 3.2.1 Name17 3.2.2 Logo17 3.2.3 Slogan17 3.2.4 Packaging18 3.3 BRAND POSITIONING19 firstborn per ceptual Map19 Second perceptual Map20 Third Perceptual Map21 twenty-five percent Perceptual Map22 3.4 BRAND PERCEPTION INDEX23 VERBAL23 experiential23 VERBAL24 existential24 VERBAL25 EXPERIENTIAL25 VERBAL26 EXPERIENTIAL26 3.6 YOUNG & RUBICAM BRANDS ASSET VALUATOR:27 3.6 stigmatization TREE28 3.7 GRAVEYARD MODEL29 3.

8 STRATEGY CLOCK30 3.9 BRAND FOOT PRINTING31 3.10 STRATEGIC GROUP MAPPING33 4. thickening ANALYSIS34 4.1 AIOD FRAMEWORK34 4.2 REFERENCE GROUP MATRIX35 5. grocery store SHARE ANALYSIS36 5.1 BCG harvest-time SHARE MATRIX36 6. expiry40 7. future tense STRATEGY41 7.1 CURRENT CHALLENGES FACED BY THE INDUSTRY41 7.2 RECOMMENDED FUTURE STRATEGY 41 1. TEA INDUSTRY 1.1 BACKGROUND ! In 2727 B.C Chinese emperor moth Shen-Nung was boiling drinking water when a few leaves of a wild tea tree blew into the royal bowl. He fancy that the leaves imparted a delightful flavor to his water; and so it became his clever drink. It is probable that tea was first cultivated in China,...If you mendicancy to get a full essay, order it on our website: OrderEssay.net

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