Market Entry Strategy for ECCIs E-Learning Products in the UAE Market.

Executive Summary Today, one is living in a exceedingly dynamic world. It is characterised by diminishing margins, high scrape and progressively aw are and informed customer base. As a result, some(prenominal) key aspects of the modern businesses have become critical in determining the ontogenesis and sustenance of an organization. Todays consumer has a high degree of knowledge of global quality stocks (like ISO, CMMI etc), so much so that adherence to global quality old-hat has become a threshold factor for any biotic community commanding to go global (as also in the native markets). However, globalization is increasingly forcing organizations to cut their margins. It is also starring(p) to festering excoriation across industries. Companies are now taking a longsighted hard look at their educational activity investments in the employees. In the fear of losing this investment to their competitors most organizations are facial expression at keeping training s at the basic marginal (especially non-managerial ranks). However, in their efforts to meet global standards and reduce training addresss, the companies are expression at alternative cost efficient shipway of training their employees towards bridging the skill gaps in the organization. In this scenario, E-learning provides a cost effectual yet efficient training methodology.

As a result, e-learning persistence has been growing at an impressive rate. For example, in UAE, the YOY growth persistence has been a phenomenal 26%. ECC transnational strives successfully make leverage on this opportunity and emerge itself as a leading provider of management consulting services, produc ts and solutions in the celestial orbit of ! quality and process improvement in Asia. Currently, ECCI is the one of the leading players in the Philippines and Malaysia in this segment. Going forward, ECCI aspires to brandish its market bearing into other parts of Asia. Towards achieving this objective, ECCI is looking at exploring the opportunity to head its e-learning product offerings to Middle East Asian...If you want to get a full essay, order it on our website: OrderEssay.net

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