TAG Heuer Asia Strategic Marketing Plan

Executive Summary dock Heuer Hong Kongs system is to serve the upmarket sports watch market. It ordain capitalize on the timekeeping technology and marque values. There is an untapped attainable market that desires high-quality, stylish goods, simply want the watch to sham both(prenominal) success and singular achievements from competitiveness. It is TAG Heuer Hong Kongs intention to net income market share in the Hong Kong upscale watch market. The side by side(p) goal is to variety taint image and bell ringer fair play through marketing. To accomplish this, TAG Heuer will allocate come out of its bud cross to advertising and prevalent relations activities. The initial harvest-time lines will be modern, simple watches, targeting both male and female. The set strategy will be establish upon using prestigiousness pricing. The upscale watch market in Hong Kong is in a reaping period, so now is an exemplar time for establishing a feature water positioning. After successfully establish a go by positioning, TAG Heuer will put down the chinaware market. Upon successfully postulate the Hong Kong market and entering the China market, TAG Heuer will charm its initial investment and parcelling of resources to the maximum potential. I. SITUATION ANALYSIS SWOT Analysis Strengths          blood sports watchmaker         TAG Heuer is already an schematic brand in the out-of-pocket west and some Asian countries.

TAG Heuer Hong Kong can supplement on its international brand awareness         Strong positioning as The prestigiousness Sports Watch in the West         Commitment to invest in its local anesthetic marketing and advertising campaigns despite the sparing recession         Subsidiary in Hong Kong to have brand guardianship and build closer relationships with customers imperfectnesses         No solve positioning in Hong Kong - overlook of differentiation from competitors         Hong Kong consumers do not perceive how the attributes of sports can alike demonstrate own(prenominal) status and achievements         Weak distribution of product fellowship due to limited advertizing channels         Lack of advertising... If you want to get a full essay, golf club it on our website: Orderessay

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