Company Case: Trap-Ease America: he big cheese of mousetrap

Company Case: Trap-Ease America: he big cheese of mousetrap.

1) I reckon the group is going to write the following missionary work statement: We produce a trap that you could use safer and easier than the tralatitious one, with no risk of catching your figures while loading it.

I would tell written the mission statement in a in truth similar way. However, I would have included the fact that your children are not in danger with the new trap as they are with the traditional one to show the disadvantages of the competitors products.

2) I think Martha has identified the best target market: Women because they care closely mice. The firm could also try to target men, although they are more willingness to buy the traditional trap. They should try to emphasize the childrens safety.

3) They had positioned the product by mentioning that it is safer and easier to use than the competitors products, and that there is no risk of catching ones finger while loading it. I think they can add together that the trap is no dangerous for small children at home.

4) The marketing mix is the following:

Product: the mousetrap.

Price: $ 2.49 five to ten times more expensive than standard trap.

Place: they decide to distribute the product direct to grocery, hardware and drug chains (retailers) avoiding any wholesaler or other intermediaries.

Promotion: they are going to spend $10,000 on advertising.

The hardly problem that appears in the mix is the higher price equate with the competitors.

5) Trap- Ease Americans competition are those organizations that produce and sell or distribute conventional traps.

6) I would change the marketing dodge by trying to target to more assorted segments. I would also attempt to reduce the price to be more competitive, and finally I would spend more...

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