Case Study: Madcap Craftbrew & Bottleworks, Inc. Promotional Strategy.

Define the audience to be targeted:

The target market is defined as the young professionals between ages 23 to 35 who drink support or super premium beer. The secondary market was considered to be professionals who drink ultra premium beer.

Promotional Objectives

1) To increase the over both sales of Zebra Beer

2) Build awareness to the target market

3) Promote loyalty and foresighted term growth

Promotional Budget:

Zabra Beer Promotional Budget -

Packaging: $3.50 - $4.00 Per Case

Advertising: $2.00-$3.00 Per Case

Point-of Purchase displays: $0.50 -$1.50 Per Case

Distributor dedication program: $5,000.00

Consumer Loyalty program: $10,000.00

Publicity: $10,000.00

The promotional budget pass on be mainly related to the amount of cases of beer being sold. The more than cases of beer sold the more money that will be fatigued on promotional and advertising.

Design the Promotion Mix.

Advertising:

Madcap Craftbrew & Bottleworks, Inc will be using a push strategy to promote the sales of Zebra Beer.

Radio advertising - Advertising will consists of a series of advertisements which trait the 80 year old family matriarch. They will be impractical on stations that broadcast rock and alternative rock music. The message of the ads will consist that Zebra beer was different, ripe(prenominal) quality and fun. It is similarly recommended to create other radio commercials that consist of Zebra Beer being high quality and fun.



As part of the integrated marketing communications, all of the advertising should have Zebras and Grandma

-------------------------------------------------------------------------------------------------------

Example of idea of radio ad (Still in production)

Grandma, I met a wonderful person resist wickedness

You did,.....what is her name Grandma

Her first name was Sara, but I did non get her last name

You did not get her last name!! What were you thinking Grandma

I dont really remember, we were just dangling out and having fun

What...

If you want to get a full essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .